European Rental Week 2025
This year’s edition will revolve around the theme “Empowering the Future: Transitions, Sustainability, People”. Let’s join forces to make this week a memorable and impactful celebration of the equipment rental industry’s achievements and innovations.
European Rental Week: 13 – 19 October 2025
3 Pillars of the Year
First Theme: Transition (digital, energy and more)
Digital Transformation
ERA emphasizes how digitization enhances customer experience, operational efficiency, asset management, and smart rental solutions—through telematics, BIM, cybersecurity, and more.
Energy Transition
Next-generation rental embraces electrification and alternative fuels. ERA’s 2025 Energy Transition project provides guidance. Positioning rental as a leader in digital and energy innovation supports the circular, low-carbon economy and amplifies ERA’s voice among OEMs, policymakers, and end users.
Useful Links
- ERA Digitisation page
- The Impact of Digitalisation Report
- Guide to cybersecurity leading practice in the equipment rental industry
- ERA Building Information Modelling page
- Energy Transition in Rental Project Report
Second Theme: Sustainability
Renting supports shared use, repairability, and recyclability—minimizing waste and extending equipment life. ERA’s CO₂ calculator, Carbon Reporting Guidance, and Sustainability KPI Framework v3.0 enable standardized tracking of environmental impact and compliance with EU reporting standards.
Useful links
- Sustainability KPIs 3.0 guidance framework
- ERA Calculators
- Carbon Reporting Guidance
- OSH Toolbox
- Sustainable Supplier Framework
Third Theme: People (Proud to be in Rental Sector)
Talent Attraction & Retention
ERA’s research (“How to compete with other industries…”) and People Committee reports focus on recruitment, career progression, HR KPIs, and employer branding for technicians, drivers, engineers, and managers.
Celebrating Rental Careers
Through storytelling (e.g., #RentalWeek Social Media Challenge), webinars, open days, and award programs, ERA spotlights why working in rental is meaningful, innovative, and career-rich. “Proud in being rental” captures pride in purpose, skill development, and identity—making the sector stand out as an appealing, modern employer.
Useful links
Call to Action
- Organize events (tech demos, webinars, workshops) aligned with the three themes.
- Share stories using #RentalWeek2025 hasthag!
- Use ERA toolkits and projects outcomes(digital, energy transition, sustainability, people) for cohesive messaging.
- Invite us to your events.
Any questions:
Please send email our to ERA Secretariat: [email protected]