European Rental Week

European Rental Week is an annual event dedicated to the promotion of rental across Europe, taking place in the second week of October every year. It provides a framework for the rental industry across Europe to have a bigger impact by acting in unison, as well as to learn from each other and strengthen the industry to the benefit of all.

European Rental Week 2024 will take place on 14-20 October


This year’s theme, “Working in Rental for a Sustainable Future,” highlights the industry’s commitment to sustainability. One of the industry’s main pillars is to drive positive environmental impact while delivering value to our customers and communities. From construction machinery to event equipment, the rental sector offers a wide range of sustainable solutions designed to meet customers’ evolving needs while promoting resource conservation and sharing. At the heart of the rental industry are the dedicated, expert, and passionate rental professionals who drive innovation, efficiency, and growth.

Rental companies and associations are encouraged to showcase their sustainability solutions, such as eco-friendly equipment, circular economy practices, and carbon footprint reduction strategies, as well as the opportunities, careers, development, and training that the industry provides for its people.

Why participate

European Rental Week provides an opportunity for rental companies and associations to strengthen their voice and impact by coordinating their promotional activities in order to:


Improve the attractiveness of the industry


Raise awareness of the rental concept


Promote rental as a sustainable, cost-effective and resource-efficient solution

How to participate

Organise an event, workshop, demonstration, training, interactive session, etc.

Run a competition

Showcase the skills of your employees

Host an open day in a depot with jobseekers, schools, students, customers, etc.

Invite a local/national politician to a depot

Involve the media

Use social media

Make a video

Are you planning to participate?

Let us know what you’ll be doing.


“Working in Rental for a Sustainable Future”

The European Rental Association (ERA) is excited to announce the second edition of European Rental Week, scheduled for 14th to 20th October 2024. This year’s theme, “Working in Rental for a Sustainable Future,” reflects a commitment to shaping the future of the equipment rental sector through innovation and collaboration. In preparation for the European Rental Week, we are sharing our Communication Toolkit, which includes all the necessary information to participate in and promote the European Rental Week.

People, Rental Solutions, and Sustainability

This year’s edition will focus on three foundational pillars: People, Rental Solutions, and Sustainability. It will unite industry stakeholders in a shared mission to drive progress and sustainability within the sector.

The equipment rental industry thrives on the dedication, innovation, and efficiency of its professionals. European Rental Week celebrates these individuals by promoting skills development, diversity, and employee well-being. The event highlights the crucial role of attracting and retaining talent for the sector’s success and sustainability.

Moreover, rental solutions offer unparalleled flexibility, efficiency, and sustainability across various sectors. European Rental Week showcases the latest advancements in rental equipment and technologies, demonstrating the industry’s ability to meet evolving customer needs while enhancing operational efficiency and adhering to circular economy principles.

Sustainability remains a top priority. The event emphasizes the industry’s efforts to reduce carbon footprints, promote energy efficiency, and minimize waste. By integrating eco-friendly equipment and renewable energy solutions, European Rental Week showcases how the rental sector addresses global challenges like climate change and resource depletion, delivering significant value to customers and communities.

Participate in #RentalWeek2024

The theme and pillars of this year highlight the crucial role of people, rental solutions, and sustainability in shaping the future of the equipment rental industry. European Rental Week showcases the ERA’s commitment to fostering innovation, sustainability, and growth in the sector. By bringing together industry stakeholders, the event paves the way for a more resilient and prosperous future for the equipment rental industry.

Would you like to be part of European Rental Week? Whether you want to attend events or host your own on-site or online gathering to showcase our vibrant industry, we invite you to join this transformative week. Dive into the future of rental! More information is available in our Communication Toolkit.

For access to the toolkit

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