European Rental Week

European Rental Week is an annual event dedicated to the promotion of rental across Europe, taking place in the second week of October every year. It provides a framework for the rental industry across Europe to have a bigger impact by acting in unison, as well as to learn from each other and strengthen the industry to the benefit of all.

European Rental Week 2026 will take place on 12-18 October

Join us live for the ERW 2026 kick-off and be part of the momentum from day one.

Join us for the ERW 2026 kick-off live on LinkedIn to discover how you can take part and make the most of European Rental Week. You’ll get a clear overview of the week, the key campaigns, and practical ideas to activate your company from day one.

Why participate

European Rental Week provides an opportunity for rental companies and associations to strengthen their voice and impact by coordinating their promotional activities in order to:

1

Improve the attractiveness of the industry

2

Raise awareness of the rental concept

3

Promote rental as a sustainable, cost-effective and resource-efficient solution

How to participate

Are you planning to participate? Let us know what you’ll be doing.

#RentalWeek2026

EUROPEAN RENTAL WEEK 2026

The European Rental Association (ERA) is excited to announce the fourth edition of European Rental Week, scheduled for 13rd to 19th October 2025. In preparation for the European Rental Week, we are sharing our Communication Toolkit, which includes all the necessary information to participate in and promote the European Rental Week.

Let’s join forces to make this week a memorable and impactful ‎celebration of the equipment rental industry’s achievements and innovations.‎

‎3 Pillars of the Year ‎

‎First Pillar: Sustainability

Rental supports a more resource-efficient economy by enabling shared use of equipment, reducing idle capacity and extending asset life through maintenance and reuse. It helps companies and customers lower environmental impact while mantaining performance and flexibility.

Second Pillar: People & Skills (Proud to be in rental industry)

The rental industry is driven by skilled professionals. It offers evolving career opportunities and reflects the sector’s transformation with digital tools, AI, and new ways of working, positioning rental as an attractive and future-oriented industry.

Third Pillar: Business Value of Rental

Rental delivers flexibility, cost efficiency, and performance, enabling customers to access the right equipment at the right time. It supports productivity, reduces risk, and helps businesses adapt quickly to changing needs, demonstrating the practical and economic value of the rental model.

Participate in #RentalWeek2026

Would you like to be part of European Rental Week? Whether you want to attend events or host your own on-site or online gathering to showcase our vibrant industry, we invite you to join this transformative week. More information is available in our Communication Toolkit.