TAKE PART IN EUROPEAN RENTAL WEEK TO PROMOTE YOUR BUSINESS AND STRENGTHEN THE INDUSTRY

European Rental Week

European Rental Week is an annual event dedicated to the promotion of rental across Europe, taking place in the second week of October every year. It provides a framework for the rental industry across Europe to have a bigger impact by acting in unison, as well as to learn from each other and strengthen the industry to the benefit of all.

European Rental Week 2025 will take place on 13-19 October

Theme

This year’s theme, “Empowering the Future: Transitions, Sustainability, People,” highlights the industry’s commitments. Let’s join forces to make this week a memorable and impactful celebration of the ‎equipment rental industry’s achievements and innovations!

Why participate

European Rental Week provides an opportunity for rental companies and associations to strengthen their voice and impact by coordinating their promotional activities in order to:

1

Improve the attractiveness of the industry

2

Raise awareness of the rental concept

3

Promote rental as a sustainable, cost-effective and resource-efficient solution

How to participate

Organise an event, workshop, demonstration, training, interactive session, etc.

Run a competition

Showcase the skills of your employees

Host an open day in a depot with jobseekers, schools, students, customers, etc.

Invite a local/national politician to a depot

Involve the media

Use social media

Make a video

Are you planning to participate? Let us know what you’ll be doing.

#RentalWeek2025

“Empowering the Future: Transitions, Sustainability, People‎”

The European Rental Association (ERA) is excited to announce the third edition of European Rental Week, scheduled for 13rd to 19th October 2025. This year’s theme, “Empowering the Future: Transitions, Sustainability and People,” reflects a commitment to shaping the future of the equipment rental sector through innovation and collaboration. In preparation for the European Rental Week, we are sharing our Communication Toolkit, which includes all the necessary information to participate in and promote the European Rental Week.

Transitions, Sustainability and People

This year’s edition will revolve around the theme “Empowering the Future: Transitions, ‎Sustainability, People”. Let’s join forces to make this week a memorable and impactful ‎celebration of the equipment rental industry’s achievements and innovations.‎

‎3 Pillars of the Year ‎

‎First Pillar: Transition (digital, energy and more)‎
Digital Transformation
ERA emphasizes how digitization enhances customer experience, operational ‎efficiency, ‎asset management, and smart rental solutions—through telematics, ‎BIM, cybersecurity, and ‎more.‎

Energy Transition
Next-generation rental embraces electrification and alternative fuels. ERA’s ‎‎2025 ‎Energy Transition project provides guidance. Positioning rental as a leader ‎in digital and energy innovation supports the circular, low-‎carbon economy and ‎amplifies ERA’s voice among OEMs, policymakers, and end users.‎

‎Second Pillar: Sustainability
Renting supports shared use, repairability, and recyclability—minimizing waste and ‎‎‎extending equipment life.‎ ERA’s CO₂ calculator, Carbon Reporting Guidance, and ‎‎Sustainability KPI Framework v3.0 ‎enable standardized tracking of environmental ‎‎impact and compliance with EU reporting ‎standards.‎

Third Pillar: People(Proud to be in rental industry)
Talent Attraction & Retention
ERA’s research (“How to compete with other industries…”) and People ‎Committee ‎reports ‎focus on recruitment, career progression, HR KPIs, and ‎employer branding for ‎technicians, ‎drivers, engineers, and managers.‎

Celebrating Rental Careers
Through storytelling (e.g., #RentalWeek Social Media Challenge), webinars, ‎open days, ‎and ‎award programs, ERA spotlights why working in rental is ‎meaningful, innovative, ‎and ‎career-rich.‎ “Proud in being rental” captures pride ‎in purpose, skill development, ‎and identity—making ‎the sector stand out as an ‎appealing, modern employer.‎

Participate in #RentalWeek2025

The theme and pillars of this year highlight the crucial role of people, transitions, and sustainability in shaping the future of the equipment rental industry. European Rental Week showcases the ERA’s commitment to fostering innovation, sustainability, and growth in the sector. By bringing together industry stakeholders, the event paves the way for a more resilient and prosperous future for the equipment rental industry.

Would you like to be part of European Rental Week? Whether you want to attend events or host your own on-site or online gathering to showcase our vibrant industry, we invite you to join this transformative week. Dive into the future of rental! More information is available in our Communication Toolkit.